A native New Yorker, Jason Strauss has found success in numerous endeavors and his influence on the hospitality world is international. Most notably, Strauss and his partners are the masterminds behind some of the most successful nightclub and restaurant brands to open in the past decade, including Marquee, Tao, Avenue and Lavo.
In 1997, Jason Strauss and Noah Tepperberg founded Strategic Group offering consumers a premium nightlife experience through their various events and venues. Former hot spots include: Southampton staples Conscious Point (1999), Jet East (2002), and Dune (2007) as well as Manhattan boites Luahn (2000) and Suite 16 (2001).
In 2003, Strauss and Tepperberg opened Marquee nightclub in New York City which quickly became one of the most famous and respected clubs in the world and landed the duo at the epicenter of the worldwide nightlife scene. Soon thereafter, the duo partnered with Tao Group founders Marc Packer and Rich Wolf to open TAO at The Venetian in Las Vegas. TAO features a nightclub as part of a 60,000-square-foot Asian city that contains a restaurant, lounge and eventually a beach club. They followed the tremendous success of TAO Las Vegas by opening LAVO Restaurant & Nightclub at The Palazzo Hotel Casino Resort in Las Vegas and added partner Lou Abin to the Tao Group in 2008. In May of 2009 they introduced AVENUE, a gastro lounge, where gastro pub meets ultra-lounge, in New York’s trendy Chelsea neighborhood. In September 2010, they opened LAVO Restaurant & Nightclub in New York. Together with his Tao Group partners, Jason opened Marquee Nightclub & Dayclub at The Cosmopolitan of Las Vegas on New Year’s Eve 2011.
In June 2011 they launched Dream Downtown Hotel in New York City where the team operates all of the hotel’s food and beverage outlets including room service, a 3 meal-a-day dining concept, Ph-D Rooftop Lounge, and Electric Room lounge. In March 2012, Strauss and his TAO Group partners made their first international foray with the debut of Marquee at The Star Casino & Hotel in Sydney Australia. In September 2013, the group once again raised the bar on nightlife with the introduction of TAO Downtown in New York City.
Strauss is also a partner with Tepperberg, Francis Garcia and Sal Basille in a chain of popular pizzerias, Artichoke Basille’s, which currently has five locations as well as a frozen pizza line that sells in over 500 supermarkets and convenience stores in the tri-state region.
Career successes for both Strauss and Tepperberg include receiving the Nightclub & Bar’s “Hospitality Operator of the Year” Award in 2006 for their work with Marquee and TAO, as well as being honored by Harvard Business School in March 2009 with a published case study about the dynamic duo’s myriad of businesses: “Marquee – The Business of Nightlife.” They were also named by In The Mix as two of the 50 Most Powerful People In Electronic Dance Music 2013.
In addition to his hospitality ventures, in 2001 Strauss, along with partner Noah Tepperberg formed Strategic Marketing Group (SMG), a lifestyle marketing, special events, consumer promotions, and public relations company. SMG has the unparalleled ability to integrate lifestyle, entertainment, fashion, and nightlife programs that create and influence popular culture with unique brand experiences for consumers. Since its inception, SMG has established itself as a leader in giving corporations a credible cool factor. Under the direction of Strauss and Tepperberg with partners in the agency Seth Rodsky, Brett Rogoff and Alex Cohen, the company has worked with global brands including Coca-Cola, Donna Karan, Heineken, LVMH, NASCAR, Under Armour and Yahoo.
Strauss, along with singer Tony Bennett, currently Co-Chairs, and sits on the Board of the Marty Hennessy Jr. Tennis Foundation which raises money for USTA-Nevada programs and scholarships.
Strauss graduated from Boston University with a BS in Hospitality Management and Public Relations. He currently resides in Las Vegas.